India’s electric vehicle market has reached a turning point. What was once considered a niche segment is now entering the mainstream, driven by rising fuel prices, improving charging infrastructure, and growing confidence in EV technology. Standing at the centre of this transformation is the MG Windsor EV, currently the best-selling electric vehicle in India.
Priced between Rs. 12.65 lakh and Rs. 18.39 lakh (on-road), the MG Windsor EV has struck a rare balance—modern design, spacious interiors, strong feature list, practical driving range, and competitive pricing. Unlike many EVs that excel in only one area, the Windsor EV delivers a well-rounded ownership experience, making it attractive to first-time EV buyers, families, and urban professionals alike.
Developed by MG Motor, the Windsor EV is proof that electric cars don’t need to be expensive or complicated to succeed. Instead, they need to solve real problems—comfort, space, usability, and running costs. This article takes a deep dive into why the MG Windsor EV has become a runaway success, covering design, interiors, features, battery options, range, safety, ownership costs, and whether it truly deserves its best-seller status.
Why the MG Windsor EV Is a Landmark Car for India
The success of the MG Windsor EV is not accidental. It reflects a clear understanding of what Indian buyers actually want from an electric car.
Why the Windsor EV Matters
- India’s best-selling electric vehicle
- Practical pricing below Rs. 20 lakh
- Spacious and family-friendly cabin
- Long feature list usually seen in premium cars
- Multiple battery options for different needs
The Windsor EV is not just selling well—it is reshaping buyer expectations in the EV segment.
Read Also: Renault Duster 2026: The Legendary SUV Returns to Reclaim Its Throne
Price Positioning: Affordable Entry Into Premium EV Ownership
The on-road price range of Rs. 12.65–18.39 lakh places the MG Windsor EV in a sweet spot.
What This Price Segment Offers
- Affordable entry into electric mobility
- Comparable pricing to premium petrol cars
- Significantly lower running costs
- Access to advanced technology and safety
At this price, buyers are no longer choosing between budget and features—they get both.
Exterior Design: Quirky, Modern, and Instantly Recognisable
One of the strongest reasons behind the Windsor EV’s popularity is its distinctive design.
Key Exterior Highlights
- Quirky yet futuristic styling
- Connected LED lighting elements
- Flush-fitting door handles improving aerodynamics
- Bold 18-inch alloy wheels
- Clean EV-specific front design
The Windsor EV doesn’t try to look like a traditional car—it embraces its electric identity.
Road Presence: Compact Outside, Premium Feel
Despite its city-friendly dimensions, the Windsor EV feels solid and premium on the road.
What Buyers Experience
- Confident stance due to wide wheels
- Modern design that stands out in traffic
- Easy manoeuvrability in cities
- Strong visual appeal for all age groups
It looks premium without being intimidating.
Interior Design: Minimalist, Spacious, and Technology-Focused
Step inside the MG Windsor EV, and the focus clearly shifts to space and simplicity.
Cabin Design Philosophy
- Minimalist dashboard layout
- Clean horizontal lines enhancing width
- High-quality materials for the segment
- Spacious layout made possible by EV architecture
The interior feels more like a premium lounge than a compact electric car.
The 15.6-Inch Touchscreen: A Segment Benchmark
The standout feature inside the Windsor EV is its massive 15.6-inch touchscreen, dominating the dashboard.
What It Offers
- Sharp, high-resolution display
- Intuitive user interface
- Controls for infotainment, climate, and vehicle settings
- Connected car features
This is one of the largest screens offered in any car under Rs. 20 lakh in India.
Seating Comfort: Designed for Real Families
Space and comfort are where the MG Windsor EV truly shines.
Front Seats
- Comfortable and supportive
- Ventilated front seats (a segment rarity)
- Ideal for long city commutes
Rear Seats
- Exceptionally spacious
- 135-degree reclining rear seat angle
- Flat floor improving legroom
- Comfortable for adults on long journeys
Rear-seat comfort alone makes the Windsor EV stand out from most rivals.
Panoramic Glass Roof: Airy and Premium Feel
The Windsor EV features a panoramic glass roof, adding to the sense of openness.
Benefits
- Makes the cabin feel larger
- Enhances premium appeal
- Improves passenger comfort
It’s a feature usually seen in cars costing much more.
Ambient Lighting: 256-Colour Customisation
The MG Windsor EV includes 256-colour ambient lighting, rarely found at this price point.
Why It Matters
- Personalised cabin experience
- Premium night-time ambience
- Enhances overall interior appeal
This feature adds emotional value beyond pure functionality.
Battery Options: Flexibility for Different Buyers
MG offers the Windsor EV with two battery pack options, catering to different usage patterns.
Battery Variants
- 38 kWh Battery Pack
- Claimed range: 332 km
- Ideal for city users and short highway trips
- 52.9 kWh Battery Pack
- Claimed range: 449 km
- Suitable for longer commutes and highway travel
This dual-battery strategy is a key reason behind the Windsor EV’s wide appeal.
Real-World Range: What Owners Can Expect
While claimed figures are impressive, real-world performance matters more.
Practical Range Expectations
- City driving: Highly efficient due to regenerative braking
- Mixed usage: Comfortable weekly charging cycles
- Highway driving: Strong and predictable performance
For most users:
- 38 kWh version → Ideal for daily city use
- 52.9 kWh version → Peace of mind for longer journeys
Range anxiety is significantly reduced with both options.
Performance: Smooth, Silent, and Effortless
The Windsor EV is not built for aggressive driving—but it delivers excellent everyday performance.
Driving Characteristics
- Instant electric torque
- Smooth and silent acceleration
- Stress-free city driving
- Confident highway overtakes
It feels refined and easy to drive, even for first-time EV owners.
Ride Quality and Handling
Ride comfort is one of the Windsor EV’s strongest points.
1. Ride Highlights
- Suspension tuned for Indian roads
- Comfortable over potholes and speed breakers
- Stable handling despite EV weight
- Low noise and vibration levels
Passengers experience a calm, relaxed ride—ideal for family use.
Safety Features: Raising the Bar in the Segment
Safety is a major reason buyers trust the MG Windsor EV.
Key Safety Features
- Level-2 ADAS (Advanced Driver Assistance Systems)
- Multiple airbags
- Electronic Stability Control (ESC)
- 360-degree camera (variant-dependent)
- Strong EV-specific body structure
ADAS at this price point is a major differentiator.
Level-2 ADAS: A Rare Feature Under Rs. 20 Lakh
The inclusion of Level-2 ADAS places the EV ahead of many rivals.
ADAS Benefits
- Adaptive cruise control
- Lane keeping assist
- Collision warning and emergency braking
- Reduced driver fatigue
This significantly improves safety and long-distance comfort.
Charging Options: Simple and Convenient
Charging convenience is essential for EV adoption.
1. Charging Capabilities
- AC home charging support
- DC fast charging compatibility
- Overnight home charging for daily use
- Rapid charging for longer trips
Most owners can comfortably manage charging at home.
Ownership Costs: One of the Biggest Advantages
One of the strongest reasons for the Windsor EV’s success is low total cost of ownership.
Ownership Benefits
- Very low cost per kilometre
- Minimal maintenance (no oil changes)
- Fewer mechanical failures
- Predictable service expenses
Over 5–7 years, the Windsor EV can be significantly cheaper to own than petrol cars.
Who Should Buy the Windsor EV?
The Windsor EV is ideal for:
- First-time EV buyers
- Urban families
- Daily commuters
- Buyers upgrading from hatchbacks or sedans
- Users wanting premium features under Rs. 20 lakh
It suits both personal and family usage perfectly.
Why the MG Windsor EV Sells So Well
The Windsor EV’s success comes down to five key factors:
- Competitive pricing
- Spacious and comfortable cabin
- Long feature list
- Practical driving range
- Strong brand and service support
Few EVs manage to deliver all five simultaneously.
Read Also: Hyundai IONIQ 6: A Bold, Aerodynamic Electric Sedan Shaping the Future of EV Luxury
Challenges to Consider
No car is perfect.
Potential Drawbacks
- Not performance-focused
- EV charging infrastructure still developing in some regions
- Quirky design may not appeal to everyone
However, for most buyers, the benefits far outweigh these concerns.
MG Windsor EV vs Petrol Cars: A Smart Shift
Compared to petrol cars in the same price range, the Windsor EV offers:
- Lower running costs
- More features
- Quieter and smoother driving
- Future-ready technology
It represents a logical upgrade, not a risky experiment.
Conclusion: Is the MG Windsor EV Worth Buying?
The EV is not just India’s best-selling electric vehicle—it is one of the most sensible cars you can buy today, electric or otherwise.
With its:
- Rs. 12.65–18.39 lakh on-road pricing
- Two practical battery options
- Spacious, feature-rich cabin
- Advanced safety including ADAS
- Low ownership costs
The Windsor EV proves that electric cars can be practical, affordable, and enjoyable—without compromise.
For buyers looking to switch to electric mobility without sacrificing comfort, features, or peace of mind, the MG Windsor EV isn’t just a good option—it’s the benchmark.
1 thought on “MG Windsor EV: Why This Electric Car Has Become India’s EV Bestseller”